Literature Review Of International Business in U.S.

Finding a country to conduct business in fucking be a very easy task depending on the companys top oversight. The way a company normally discovers where to conduct inquiry is through leads on potential operations from outside sources. The selection of which leads to investigate becomes the difficult task. After sifting through the leads and following the right ones to investigate management must formulate an international commercialiseing plan. This further helps management in locating potential markets for their products.The first step is to use secondary research to find out what the sales potential is in a readyn market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that exchange pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets.After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas book, shrill the International Market, addresses the issue of locating potential markets in greater exposit.After finding a lead that contains profitable markets it is necessary to analyze the venture as a whole. The decisions of companies must be based on the facts of reliable sources on all investments. To gather the information needed for investment projects, management must address a adapted feasibleness team. The members of this team should be comprised of employees of the company this is so that the knowledge ordain stay indoors the company.If the resources are not available for an employee conducted airfield then outside consultants may be used, it may also be beneficial to u se a combination of the two. The first step in conducting a study is to design it by using project objectives as the base. During the second step the team must be staffed with people that have the ability to sack up problems in any situation. In the third step the team should be properly placed and instructed. In the fourth and final step the product of the feasibility study should be properly communicated to the decision-making management.The design of a feasibility study first assumes that a company possesses the skills and resources necessary to be competitive in the market under analysis. instruction must know the limits of its operations abroad. The operating margin for the expense of establishing and starting operations abroad should be easily recoverable within a reasonable time period. The design should also include the managements goals, which come down from the investors of the company.The goals of management should be to acquire specific knowledge of the partner, in a j oint venture situation, as well as the financial aspects, and the business-environment. The currency of the host country along with the political situation, and the economy are finer points of detail that the study must cover when analyzing the business-environment.In a less formal sense the design of the study should cover relevant material so that when covering the final report decision-makers will know with what they are becoming involved. Staffing a feasibility study is of major importance. Not only must the members be competent in converse and understanding, but the management selecting the team must be confident in the abilities of from each one individual. Communication in international affairs plays a great role for the fact that different languages spoken and unspoken are involved. The communication through a translator let alone person-to person communication can be vastly misconstrued. The individuals communication skills should be top-notch in order to be selected for the team. The members of the team should also be aware of the cultural factors that play a role in communication.Two books The Way to Wealth by Ben Franklin and Microserfs by David Coupland, support economic values of their specific time periods. Franklins book is scripted in 1733, when agriculture was the way of life. Couplands book is a present day description of technology and how Microsoft has had such an impact on our lives. Both books, each defining different eras, come together to portray the epitome of economic values. The writers depiction of work, from their respected eras, show how these American economic values has not changed. woeful Richard Saunders advice symbolizes what American workers economic values should be. Poor Richard is a character Franklin uses to push his economic values, and he believes that firm economic values will create wealth. He explains get what you can, and what you get hold Tis the stone that will turn all your lead into gold. Having good econom ic values can give you the gold touch. Good time management and sound management of ones money are the keys to success.Hence Franklins famous sayings a penny saved is a penny earned and early to bed, and early to rise, makes a man healthy, wealthy, and wise. The sayings of Richard Saunders are for the ages, as well as the agricultural life as he knew it. Douglas Couplands character analysis of emailprotected serves as the icon of a modern day American technological worker. emailprotected is an employee of Bill Gates corporation Microsoft which employs more than 32,000 people in 60 countries.Indeed, despite international commercial success, economic values of American lives have not changed over the past several atomic number 6 years. From the adages of Ben Franklin, to the genius of Bill Gates, Americans are economically the same. In the book Microserfs, the highlight of the story was when an employee got emailed by Bill himself. Gates has been described as spending a significant person of his time to. . . staying in contact with Microsoft employees around the world though email. ReferencesAshamalla, Maali H. International Human Resource Management Practices The Challenge Of Expatriation. Competitiveness Review. 1998. pp. 54-65.Barton, Ron & Bishko, Michael. worldwide Mobility Strategy. HR Focus. 1998. pp. S7-S8.Coupland, Douglas. Microserfs. Lunsford. pp. 595-606.Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C., Marketing Concepts and Strategies. Marketing in International Markets. Houghton Mifflin. 1997. pp. 65-68, 171-177, 90-94, 103-105.Dutton, Gail. Building a Global Brain. Management Review. 1999. pp. 34-38.Engel, James F., Roger Blackwell, and Bowel Miniard. Consumer Behavior. Harcourt. 1982. pp. 162-168.Ewing, John S. and Meissner, Frank. International Business Management Readings and Cases. California Wadsworth. 1964. pp. 4, 146-152, 313-320.Fayerweather, John. International Business Management A Conceptual Framework. New York McGraw-Hill. 1969. pp. 51-64.Franklin, Benjamin. The Way to Wealth. Lusford. 1999. p. 545.Haner, F.T. Multinational Management. Ohio Merrill. 1973. pp. 43-58.